DUANE HOLMBLAD
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DUANE HOLMBLAD
PROJECTS
ABOUT
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in
“Like A Lot, A Lot.”
Save A Lot tapped ad agency VIA to develop a multi-tiered marketing strategy and branding campaign to bring the brand to life in
a fun new way
and deepen its relationships with customers. The resulting campaign brought the “Lot Dot” – the dot prominently featured in Save A Lot’s log
to life by giving it an energetic personality in a variety of national print, digital advertisements and in-store materials.
